WHOLESALINGWholesalers are the inst

WHOLESALING

Wholesalers are the institutions which stand between the manufacturer and the retailer. A wholesaler buys goods in bulk from producers and sells them in small quantities to retailers. In doing so he helps the production process. If you had an intention to be a successful manufacturer, you would make high quality products at a reasonable price for selected markets. If you intended to be a wholesaler, you would learn how to serve the market.

Wholesaler economizes the distribution. The most important function of a wholesaler is to contact manufacturers and potential customers. Thus nine contacts and deliveries arc necessary if three firms supply directly three retailers, where each producer deals only with a wholesaler, reducing the total number of transactions to six.

Wholesalers are used for information and advice. Suggestions which customers make to the retailer are passed to the wholesaler who conveys them to the manufacturer. Thus the latter can improve his product.

A wholesaler keeps stocks. Shoppers like to obtain goods immediately. This requires stocks. Often, however, neither the producer nor the retailer has extensive storage facilities, and responsibility falls on the wholesaler.

Moreover, he arranges imports from abroad. Foreign manufacturers can rarely bother to ship small parcels to individual retailers abroad. They prefer to deal with a wholesaler, an import merchant with established trade connections.

Manufacturers can establish their own wholesaling office or branch, the latter providing more services to its customers. Depending on the industry or geographical location merchant wholesalers are called distributors, jobbers, or dealers. Among merchandise agents there are selling agents, brokers, commission agents and action companies. They are all compensated by either a commission or a brokerage fee.

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Wholesaling Wholesalers are the institutions Which Stand Between the manufacturer and the retailer. A wholesaler buys goods in bulk from producers and sells them in small quantities to retailers. In doing so he helps the production process. If you had an intention to be a successful manufacturer, you would make high quality products at a reasonable price for selected markets. If you intended to be a wholesaler, you would learn how to Serve the market. Wholesaler economizes the Distribution. The most important function of a wholesaler is to contact manufacturers and potential customers. Thus nine Contacts and Deliveries If necessary arc Three firms Supply Three retailers directly, where each Producer Deals only with a wholesaler, Reducing the number of transactions Total to Six. Wholesalers are used for information and Advice. Suggestions which customers make to the retailer are passed to the wholesaler who conveys them to the manufacturer. Thus the latter Can improve his Product. A wholesaler keeps stocks. Shoppers like to obtain goods immediately. This requires stocks. Often, However, neither the Producer nor the retailer has extensive storage Facilities, and on the Responsibility FALLS wholesaler. Moreover, he arranges Imports from Abroad. Foreign manufacturers can rarely bother to ship small parcels to individual retailers abroad. They prefer to DEAL with a wholesaler, with an import Merchant Trade Connections established. Can Manufacturers establish their own wholesaling office or BRANCH, more the latter Providing Services to its customers. Depending on the industry or geographical location merchant wholesalers are called distributors, jobbers, or dealers. Among merchandise agents there are selling agents, brokers, commission agents and action companies. They are all compensated by either a commission or a brokerage fee.